Daigulak "Square Dance Fashion" breaks the circle: the sinking market and the aesthetic conflict between Generation Z

Daigulak "Square Dance Fashion" breaks the circle: the sinking market and the aesthetic conflict between Generation Z

Recently, Douyin Internet celebrity Dai Gula k quickly broke the circle with his "square dance fashion" style, which caused heated discussions across the Internet. This phenomenon not only reflects the cultural rise of the sinking market, but also highlights the sharp conflict with the aesthetics of Generation Z. This article will analyze the deep logic of this phenomenon based on the data of hot topics over the past 10 days.

1. Event background: Why did Daigulak's "Square Dance Fashion" become popular?

Daigula k was originally a blogger who mainly focuses on dance teaching on Douyin. Recently, he became popular for integrating square dance elements into fashionable outfits. Her videos often show "floral skirts with sneakers" and "scarves as headdresses" and other combinations, which seem to be earthy but unexpectedly attract a lot of attention. The following are the data performance of related topics in the past 10 days:

2. The aesthetic conflict between sinking market and Generation Z

The reason why Daigula K's style caused controversy is essentially a collision between two aesthetic systems:

1. Aesthetic characteristics of sinking markets

• Emphasize practicality and comfort
• Bright colors, piles of elements
• Self-identity for "earthy" culture

2. Aesthetic standards of Generation Z

• Pursuing minimalist and high-end
• Focus on brand and trendy symbols
• Critical about "earthy flavor"

Here is a comparison of the attitudes of both parties on social media:

3. Analysis of the commercial value of cultural breakthrough

Despite the controversy, the popularity of Degulak has brought significant commercial benefits:

4. Sociological Thoughts Behind the Phenomenon

The case of Degula k reveals several important trends:

1.The cultural discourse power of the sinking market is enhanced: With the popularity of the Internet, the aesthetic preferences of residents in third- and fourth-tier cities have begun to affect the mainstream content ecology.

2.Generation Z's aesthetic hegemony is challenged: The "high-level" standard that the younger generation has long dominated is being impacted by diversified aesthetics.

3.Changes in business logic: Brands are beginning to realize that content that causes controversy is often more commercially valuable than the dissemination of "political correctness".

This controversy over "square dance fashion" may be just the beginning, which indicates that China's Internet culture will enter a new stage of more diverse and colliding.