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Mooncake recycling trend is rising: after the expiration gift box is dismantled, the raw materials flow into the industry gray area

2025-09-19 00:37:08 gourmet food

Mooncake recycling trend is rising: after the expiration gift box is dismantled, the raw materials flow into the industry gray area

After the Mid-Autumn Festival, the recycling of mooncake gift boxes has once again become a hot topic in society. Data from the entire network in the past 10 days showed that the discussion on "moon cake recycling" has surged, especially the issue of the flow of expired moon cake raw materials has aroused widespread attention. The following is structured data analysis:

Data dimensionsValueSource platform
Number of discussions on related topics128,000 itemsWeibo/Tiktok
Top rankings for hot searchesNo. 3Hot searches on Baidu
Media coverage326 articlesNews website
Video playback volume48 million timesShort video platform

1. The recycling industry chain is extremely profitable

Mooncake recycling trend is rising: after the expiration gift box is dismantled, the raw materials flow into the industry gray area

The investigation found that the recycling of expired mooncakes has formed a complete industrial chain. The professional recycling team purchased the gift box at a price of 0.5-2 yuan per box, and after dismantling, it was sorted out:

Recycling partsHow to deal with itProfit ratio
Metal gift boxSmelting and rebuilding300%+
Plastic trayCrush and process150%
Paper packagingBeating paper80%

2. The flow of food raw materials has a blind spot for supervision

The most worrying thing is the treatment of expired mooncake fillings. Some merchants reprocess the expired stuffing and flow to the following channels:

1. Sales to rural markets at low prices
2. Secondary processing as baking raw material
3. Made animal feed additives
4. Refining oils and fats for food industry

Data from the relevant cases investigated and dealt with by a certain province's market supervision department in the past three years shows:

yearsNumber of casesThe amount involvedMain types of violations
2021From 231.8 million yuanTamper with production date
2022From 374.1 million yuanIllegal addition of raw materials
2023From 426.8 million yuanCross-provincial circulation crime

3. Industry governance faces three major problems

1.Missing standards: There is currently no industry standard specifically for mooncake recycling
2.Traceability difficulties: The raw materials are difficult to trace after many re-sold
3.Detection lag: Some spoiled fillings are difficult to detect after reprocessing.

4. Experts suggest improving the regulatory system

The Expert Committee of the China Food Industry Association put forward three suggestions:

• Establish an electronic traceability system for mooncakes
• Mandatory requirements for manufacturers to announce recycling and treatment plans
• Establish a special reporting reward system

Mooncake sales data released by an e-commerce platform show that during this Mid-Autumn Festival this year, the platform sold a total of 12 million mooncake gift boxes. Based on the industry average 30% surplus rate, more than 3.6 million mooncake gift boxes to be processed nationwide. If not regulated, these expired food raw materials are likely to flow into the gray industrial chain.

With the improvement of public awareness of food safety, the standardization of the mooncake recycling industry has become an urgent problem to be solved. This is not only related to food safety, but also the practical implementation of the "severe economy" policy. Relevant departments need to introduce targeted measures as soon as possible to plug regulatory loopholes and prevent the sweetness of Mid-Autumn Festival from becoming a hidden danger of health.

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