Japan launches pet hospice insurance: covering funerals, cemeteries and psychological counseling services
In recent years, with the rapid development of the pet economy, more and more families regard pets as important family members. As one of the leading countries in the world's pet economy, Japan recently launched an innovative insurance service-Pet Hospice Insurance, aiming to provide pet owners with a full range of services from funeral to psychological counseling. This move quickly became a hot topic around the world and sparked widespread discussion.
The following are the popular statistics on pet hospice insurance in the past 10 days:
| platform | Related discussions (times) | Hot search ranking | Keyword popularity index |
|---|---|---|---|
| 12,500 | TOP 5 | 85,200 | |
| 8,300 | TOP 10 | 72,100 | |
| 6,800 | TOP 8 | 68,500 | |
| 4,200 | TOP 15 | 45,300 | |
| Zhihu | 3,500 | TOP 12 | 38,900 |
The main contents of pet hospice insurance
The insurance was jointly launched by several large Japanese insurance companies and covers the full process of pets from the end of their lives to their death. Specifically including:
| Services | Specific content | Coverage |
|---|---|---|
| Pet funeral services | Cremation, urns, commemorative rituals, etc. | Designated cooperative institutions across Japan |
| Pet Cemetery Service | Cemetery rental, customization of tombstones, regular maintenance | Major cities such as Tokyo and Osaka |
| Psychological counseling services | Professional psychological counseling, sad counseling | Online + offline |
| Custom souvenirs | Claw marks commemoration, hair preservation, etc. | All Japan |
Social response and expert opinions
The introduction of this insurance quickly attracted attention from all walks of life. Many pet owners said that this service fills the gap in pet hospice market, especially in psychological counseling, which can help owners better face the death of their pets. Data shows that Japan40% of pet ownersHe was once in a long-term depression due to the death of his pet, and 15% of them required professional psychological intervention.
Animal welfare expert Taro Yamada pointed out: "Pet hospice insurance is not only a commercial service, but also reflects the improvement of society's respect for life. In the future, similar services may be promoted globally."
Market prospects and disputes
Although pet hospice insurance has received a lot of support, there are some controversies. Some consumers believe that insurance costs are high and may be difficult to popularize. The following is a comparison of the price of similar insurances in the Japanese market:
| Insurance Type | Average annual fee (Japanese yen) | Overwrite content |
|---|---|---|
| Basic Pet Medical Insurance | 15,000-20,000 | Disease treatment, vaccination |
| Pet Hospice Insurance | 25,000-35,000 | Funeral, cemetery, psychological counseling |
| Comprehensive pet insurance | 40,000-50,000 | Medical + hospice care + third-party responsibility |
Industry insiders predict that as the scale of pet economy expands, the market size of Japanese pet hospice insurance may break through by 202510 billion yenand drive the development of related industrial chains.
Conclusion
The pet hospice insurance launched by Japan is not only a commercial innovation, but also reflects the recognition of the emotional value of pets in modern society. In the future, as people's demand for pet welfare increases, similar insurance services are expected to become popular around the world, providing psychological and life support to more pet owners.
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