Qingdao International Auto Show sold more than 13,000 vehicles in five days: New energy and domestic cars became highlights
Recently, the Qingdao International Auto Show ended successfully, with more than 13,000 vehicles sold in just five days, becoming a hot topic in the national automobile industry. This auto show not only demonstrated the strong recovery of the consumer market, but also highlighted the rise of new energy vehicles and domestic independent brands. The following are detailed data analysis and hot content of this auto show.
1. Overview of transaction data
| index | data |
|---|---|
| Total vehicle sold | 13,286 units |
| Average daily transaction volume | 2,657 units |
| The proportion of new energy vehicles | 42% |
| Domestic independent brands account for | 58% |
| Highest single-day transaction | 3,102 units (third day) |
2. Popular brands and models rankings
| Ranking | brand | Car model | Number of transactions (Taiwan) |
|---|---|---|---|
| 1 | BYD | Song PLUS EV | 1,245 |
| 2 | Tesla | Model Y | 983 |
| 3 | auspicious | Xingyue L | 876 |
| 4 | public | ID.4 CROZZ | 754 |
| 5 | Chang'an | Deep Blue SL03 | 682 |
3. Consumer portrait analysis
According to the exhibition survey data, the number of car buyers shows the following characteristics:
| Age group | Percentage | Car purchase preferences |
|---|---|---|
| 25-35 years old | 47% | New energy/intelligent configuration |
| 36-45 years old | 38% | Household SUV/hybrid models |
| Over 46 years old | 15% | Traditional fuel trucks |
4. Interpretation of industry trends
1.New energy penetration rate hits a high: 42% of new energy accounts for far exceeding the same period last year (28%), and 800V high-voltage fast charging technology has become the focus of many brands' promotion.
2.The market share of domestic cars continues to increase: Brands such as BYD and Geely have taken the top three sales, and the market share of joint venture brands has fallen below 40% for the first time.
3.Smart driving configuration is sought after: The transaction proportion of models equipped with L2+ grade assisted driving accounts for 67%, and the option rate increased by 23% year-on-year.
5. Economic benefits of exhibitions
| project | data |
|---|---|
| Direct transaction volume | 1.98 billion yuan |
| Intentional customer registration | 32,000 people |
| Number of exhibited brands | 89 companies |
| First launch of new car | 21 models |
The successful holding of this auto show injected a shot in the automobile market in the second quarter. Industry experts pointed out that with the continued local consumption subsidy policies and the launch of mid-year promotions of auto companies, the automobile market is expected to continue its popularity in June. The outstanding achievements of Qingdao International Auto Show also provide reference operating samples for subsequent regional auto show such as Chongqing and Chengdu.
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