Yuanqi Forest's "Countermeasures" series: Functional bubble water with collagen peptides added
In recent years, the functional beverage market has continued to heat up, especially products with added collagen peptides have attracted much attention. As the leader in the domestic bubble water field, Yuanqi Forest recently launched the "countermeasures" series - functional bubble water with added collagen peptides, has quickly become a hot topic on the Internet. This article will combine popular data from the past 10 days to analyze the market performance, user feedback and industry trends of this product.
1. Overview of hot topic data on the entire network
| platform | Related topic count (items) | Hot search ranking | Core keywords |
|---|---|---|---|
| 128,000 | TOP 15 | Collagen peptides, functional beverages, and vital forest | |
| Little Red Book | 56,000 | TOP 8 | Countermeasures, soaked water, beauty drinks, 0 sugars and 0 fats |
| Tik Tok | 320 million views | Top 3 Food List | Unboxing evaluation, taste comparison |
2. Analysis of the core selling points of the product
The "Countermeasures" series of Yuanqi Forest focuses on the dual concepts of "beauty + health", and its core formula data are as follows:
| Element | Content (500ml per bottle) | Functional claim |
|---|---|---|
| Collagen peptides | 2500mg | Promote skin elasticity |
| Vitamin C | 75mg | Antioxidant effects |
| Erythritol | 0 sugar added | Suitable for people who control sugar |
3. Consumer feedback portrait
According to social media monitoring, the main user reviews show the following characteristics:
| Feedback Type | Percentage | Typical comments |
|---|---|---|
| Good taste | 68% | "The peach smell is very refreshing, without the fishy smell of protein powder" |
| Efficacy doubt | twenty two% | "Can you really replenish collagen when drinking a bottle?" |
| Price dispute | 10% | "Nearly twice as expensive as ordinary sparkling water" |
4. Comparison of industry competitors
Horizontal comparison of the main parameters of similar products on the market:
| brand | Retail price (yuan) | Collagen content | Monthly sales (10,000 pieces) |
|---|---|---|---|
| Countermeasures for the Yuanqi Forest | 8.9 | 2500mg | 35.6 |
| Nongfu Spring "Collagen" | 7.5 | 2000mg | 28.2 |
| Unified "Beautiful Water" | 6.8 | 1800mg | 19.4 |
5. Expert opinions and trend forecasts
Data from the China Food Industry Association shows that the market size of functional beverages has reached 180 billion yuan in 2023, of which the annual growth rate of collagen products reaches 45%. Nutrition experts pointed out: "Supplementing collagen peptides through drinks does have an absorption advantage, but consumers are advised to pay attention to whether the product indicates the molecular weight of the peptide (below 2,000 Daltons is easier to absorb)."
Yuanqi Forest’s product innovation not only continues the brand’s healthy positioning of “0 sugars and 0 fats”, but also accurately enters the new track of “oral beauty”. Industry analysts predict that as Generation Z becomes the main consumer force, such beverages with both functional and social attributes will maintain a compound growth rate of more than 30% in the next three years.
It is worth noting that some consumers still have doubts about the actual effect of "drinking beverages and beauty". It is recommended that brands strengthen clinical data disclosure and expand more diverse drinking scenarios (such as fitness and hydration, overtime work, etc.) to strengthen product value awareness.
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