What grade is Jiales?

What grade is Jiales?

In recent years, healthy lifestyle has become a hot topic around the world. Especially after the epidemic, people's attention to health, sports, environmental protection and other fields has increased significantly. As a well-known Italian shoe brand, Geox has occupied a place in the global market with its innovative breathing technology and comfortable design. So, what kind of brand does Jialex belong to? This article will conduct a structured analysis in terms of brand positioning, price range, market reputation, etc., and combine it with hot topics in the past 10 days to give you a comprehensive interpretation.

1. Brand positioning of Jiales

Founded in 1995, Jiales takes "breathing shoes" as its core concept and focuses on breathable, comfortable and environmentally friendly footwear products. Its target users are mainly the middle class and consumers who pursue quality life. The brand positioning is between affordable luxury and mass high-end, and it is in the same competitive echelon as ECCO, Clarks and other brands.

2. Price range analysis

Jiales' products have a wide price range, covering the needs from entry-level to high-end series. The following is the price distribution of its main products:

3. Market reputation and hot topics

In the past 10 days, discussions about Jialex on social media and e-commerce platforms have mainly focused on the following aspects:

1.Comfort and breathability: Many users praise Jialex's shoes for being particularly suitable for long-term walking. Its patented breathable technology effectively reduces the problem of foot sweat.

2.Environmental protection concept: The brand’s recently launched renewable material series has sparked heated discussions and is in line with the current “sustainable fashion” trend.

3.design controversy: Some consumers think its style is conservative and does not fit well with young trends.

4. Comparison and grade summary of competing products

From the perspective of brand influence, price and technological innovation, Jiales belongs toMid- to high-end international shoe brands, although not as good as LV, Gucci and other luxury brands, but higher than mass consumer brands (such as Skechers). Its core advantages are:

• Patented technology: breathable and waterproof membrane technology;
• Environmentally friendly attributes: Many products use recyclable materials;
• Applicable scenarios: Covering all categories of business, leisure, and children.

Generally speaking, Giallo is suitable for consumers who value practicality and healthy living. It is a quality choice but not a symbol of luxury. If you are paying attention to breathable, comfortable or environmentally friendly shoes in the near future, you might as well add them to your consideration list.