3CE OVERTAKE Eyeshadow Palette Replica: Millennial Retro Style Return and Affordable Alternative Discussion
In the past 10 days, one of the hot topics in the beauty circle is undoubtedly3CE OVERTAKE Eyeshadow Palette Release. This classic eye shadow palette, once popular in the millennial era, quickly topped the social media hot search list with the "retro style return" and sparked heated discussions about affordable alternatives. The following is the structured organization and analysis of the entire network data.
1. Overview of hot search data (next 10 days)
| platform | Readings of related topics | Discussion volume | Hot search ranking peak |
|---|---|---|---|
| 120 million | 285,000 | TOP 3 | |
| Little Red Book | 86 million | 153,000 | Beauty and makeup list TOP 1 |
| Tik Tok | 95 million | 121,000 | TOP 5 of the challenge list |
2. Analysis of the core selling points of the replica version
3CE officially declares this replica version“100% Restore Classic Formula and Tones”, but with a more modern pulverized process. Here is a comparison of the old and new versions:
| Version | Number of color numbers | Main color tone | Price (official) |
|---|---|---|---|
| Original (2018) | 9 colors | Orange and brown | RMB 185 |
| Replica version (2024) | 9 colors + 2 new colors | Pink and brown series | RMB 219 |
3. Discussion on affordable alternatives TOP 5
Under the topic of "#OVERTAKE" in Xiaohongshu, the following products are mentioned the most frequently:
| Brand/Product | Similarity (user voting) | price | Popular reviews |
|---|---|---|---|
| Romand #03 | 89% | RMB 68 | "Flash movies are more low-key" |
| Canmake #05 | 76% | RMB 52 | "Marbled dark color" |
| Colourpop Nude Mood | 82% | RMB 98 | "European and American color rendering" |
4. The deep logic of the return of the millennial retro style
Beauty industry analysts pointed out that the success of this replica is no accident:
1.Economy of sentiment: The post-90s and post-00s are enthusiastic about the "archaeology" of millennium beauty makeup;
2.Social attributes: The replica packaging design strengthens the Instagram-style photography needs;
3.Controversy about cost performance: The price increase of 15% will actually cause topics and form a "hunger marketing" effect.
5. Excerpts of real feedback from users
Typical views extracted from 500 highly praised comments:
“Paying for sentiment is worth it, but the newly added pink color is not very daily” (@beauty blogger Xiao A)
“After all, it is a substitute, the powder ductility of 3CE cannot be replaced" (@Professional Makeup Artist B)
“Suggestions and other promotions, pre-sale gifts are more attractive than the eyeshadow pallet itself” (@Money Saving Master C)
Conclusion
The phenomenon of the 3CE OVERTAKE replica version reveals the beauty industry“Retro + Social + Controversy”triple hit formula. The discussion on affordable substitution actually reflects the consumer's concern"Price-performance threshold"Redefinition of . How long will this return of millennial retro style last? Perhaps it depends on whether the brand can continue to output innovative value beyond its sentiment.
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