Ouyang Nana Keluli style: The salt system is refreshing and romantic at the Xiaohongshu Festival
Recently, at the annual ceremony held by Xiaohongshu, Ouyang Nana made a stunning appearance in a "Kelouli style" style, which quickly became the focus of hot discussion across the Internet. This shape perfectly combines the freshness and romantic elements of salt, showing a unique fashion attitude. This article will structure the reason for the popularity of this topic from three dimensions: styling analysis, popularity data across the entire network, and netizen evaluation.
1. Styling analysis: The visual password of Kelulifeng
The core inspiration for Ouyang Nana's look this time comes from the French dessert "Keloli", which achieves style collision through the following details:
| element | Specific performance | Style attributes |
|---|---|---|
| Color matching | Caramel color main tone + cream white embellishment | Sweet romance |
| Fabric selection | Hard cotton and linen + hollow lace | Salt texture |
| Accessories details | Amber earrings + knitted straw hat | Pastoral retro |
2. Hot data of the entire network: 72-hour explosive transmission
According to statistics from the public opinion monitoring platform, this topic presents the following communication characteristics on social media:
| platform | Readings of related topics | Discuss the peak value of volume | Hot search duration |
|---|---|---|---|
| 230 million | 120,000/hour | 28 hours | |
| Little Red Book | 86 million | 52,000/hour | 36 hours |
| Tik Tok | 110 million | 87,000/hour | 24 hours |
3. Netizen comments: The sound map of the fashion circle
The UGC content analysis for this style shows that audiences in different circles show different feedback:
| Audience group | Positive evaluation proportion | Controversy Focus |
|---|---|---|
| Generation Z women | 89% | "Daily referenceable" |
| Fashion blogger | 76% | "Conceptual Integrity" |
| Designer group | 92% | "Material mix and match innovative" |
4. Interpretation of the phenomenon: Why is it the "poor dewy wind"?
1.Taste visualization trend: In the post-epidemic era, food aesthetics is becoming a new carrier of fashion, and this style cleverly uses the image of dessert to trigger multi-sensory associations.
2.The philosophy of salt and sweet balance: In line with the aesthetic needs of contemporary young people to reject a single label, the proportion of tough and soft elements is accurately controlled at 4:6.
3.Xiaohongshu Ecological Empowerment: The platform's "artistic life" tone provides the best display venue for this type of experimental styling, and the relevant tutorial posts increased by 400% within 24 hours.
5. Derivative impact: Instant conversion of commercial value
According to data from e-commerce platforms, within 72 hours after the ceremony:
| Related Products | Search Growth Rate | Sales volume changes |
|---|---|---|
| Caramel color clothing | 320% | +180% |
| Hollow woven bag | 410% | +290% |
| Amber jewelry | 680% | +550% |
This fashion storm triggered by Ouyang Nana not only shows the plasticity of the new generation of artists, but also reflects the rise of "contradictory aesthetics" in the contemporary aesthetic system. As netizens said: "It's like Keluli herself, with a soft inner core hidden under the hard caramel shell - it's the fashion statement of our generation."
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