B Station "Pet Area UP Master" has suspended updates: content review becomes stricter and becomes a turning point in the industry
Recently, the phenomenon of UP main body suspension in pet area of B has attracted widespread attention. According to incomplete statistics, at least 20 pet area UP owners with more than 100,000 followers in the past 10 days have announced that they will suspend updates, and some accounts even directly clear the content. Behind this phenomenon, it is closely related to the stricter content review rules of B station. The platform's restrictions on content such as "animal performance" and "over-anthropomorphism" are becoming a new turning point in the development of the industry.
1. Statistics of data on suspension
| UP Master Name | Number of fans (10,000) | Stop time | Public statement keywords |
|---|---|---|---|
| Meow diary | 45.2 | 2023-11-05 | "Failed to review" and "restricted creation" |
| Shiba Inu Xiaoyuan | 32.8 | 2023-11-08 | "The content red line is unclear" |
| Parrots say crosstalk | 28.6 | 2023-11-10 | "Animal performances are restricted" |
| Rabbit Healing Center | 19.3 | 2023-11-12 | "Authorized lines violate regulations" |
2. Review the core changes in the new regulations
According to the "Community Content Review Rules" updated by B station in November, the content in pet area mainly faces the following adjustments:
| Restricted Types | Specific Terms | Impact cases |
|---|---|---|
| Animal performance | Artificially designed difficult actions (such as cat backflips) | "Special Stunt Cat" series videos were removed from shelves |
| Anthropomorphic expression | Limit animal dubbing/subtitles to account for more than 50% | "Dogzi Tucao Conference" suspended update |
| Diet content | Close-up of human food feeding | "Hamster Eats Hot Pot" video deleted |
III. Industry impact analysis
1.Content transformation pressure:The team of the head UP owner "Orange Cat Fat Tiger" revealed that the review pass rate of its anthropomorphic plot video has dropped sharply from 80% to 30%, and the content framework needs to be redesigned.
2.Business cooperation adjustment:The person in charge of pet food brand marketing said that among the 12 pet UP owners originally scheduled to cooperate in November, 7 of them canceled the schedule due to content adjustments, and the brand turned to the "Popular Science and Raising Knowledge" account.
3.User data fluctuations:The weekly viewing volume of pet areas in B station decreased by 18% month-on-month, but the sub-label of "Animal Behavior Science Popularization" rose by 42%, reflecting the migration of user demand.
4. The platform plays with creators
B station official responded that the new rules are intended to "promote the healthy development of pet content", but some UP main questions about the issue of vague standards in the implementation of rules. It is worth noting that platforms such as Douyin and Kuaishou have also strengthened the review of pet content at the same time, indicating that the overall supervision of the industry is becoming more stringent.
Judging from industry discussions, this suspension may last for 1-2 months until creators adapt to the new rules. In the long run, the stricter content review will promote the transformation of pet areas from "entertainment" to "specialization", and creators with veterinary qualifications or animal protection backgrounds may usher in new opportunities.
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