Rural destinations such as Wulong Guiyuan Town and Nanchuan Grand View Garden have attracted much attention and become the new favorite during the National Day holiday.
As the National Day holiday approaches, the popularity of rural tourism continues to rise. According to data from the entire network in the past 10 days, the search volume of rural tourist destinations such as Wulong Guiyuan and Nanchuan Grand View Garden in Chongqing has increased by more than 200% month-on-month, becoming a popular choice for citizens to travel for short distances. The following is a structured data analysis and interpretation of the highlights of destinations.
1. Overview of the popularity data of rural tourism across the entire network (next to 10 days)
| Keywords | Search volume peak | Year-on-year growth | Focus mainly on groups |
|---|---|---|---|
| Wulong Guiyuan Town | 85,000 times per day | 180% | Family guests aged 25-40 |
| Nanchuan Grand View Garden | 62,000 times per day | 210% | Photography enthusiasts aged 30-45 |
| Chongqing Rural Tour | 123,000 times per day | 150% | All age groups |
2. Analysis of the characteristics of popular destinations
1. Wulong Guiyuan Town
It is famous for its "cliff B&B cluster", with 36 characteristic B&Bs built on the mountain. During the National Day, it launched experience activities such as intangible cultural heritage iron-shattering and pastoral picking. Data shows that the booking rate of starry sky rooms has reached 95%, and reservations are required 2 weeks in advance.
2. Nanchuan Grand View Garden
It has 2,000 acres of colorful forests, which is the best viewing period for autumn colors. The newly added glass observation deck and forest train projects have driven significant growth in passenger flow. The number of receptions on the weekend exceeded 5,000 people.
3. Other emerging rural tourism highlights
The search volume of emerging destinations such as Pingshan Terraces in Fuling and Hengshan Art Village in Qijiang has grown rapidly, with an average increase of 120%, reflecting tourists' pursuit of differentiated experiences.
3. Comparison of consumption trend data
| Consumer projects | Per capita consumption (yuan) | Year-on-year growth | Popular times |
|---|---|---|---|
| B&B accommodation | 380-680 | 25% | October 2-4 |
| Farming experience | 50-150 | 40% | Spread all day |
| Specialty catering | 80-120 | 18% | Lunch time |
4. Three major motivations behind the phenomenon
1.Short video drainage effect: Douyin's "#Chongqing Rural Tour" topic has been played 230 million times, and the cliff swing in Guiyuan Town has become a popular material.
2.Policy support: Chongqing Municipal Culture and Tourism Commission has launched 20 boutique rural tourism routes, and issued 5 million consumption coupons for supporting them.
3.Requirements upgrade: The survey shows that 68% of tourists choose rural tourism to "avoid urban crowding", and parent-child families account for 43%.
V. Travel suggestions
1. Off-peak travel: October 3-5 is the highest peak in passenger flow, and it is recommended to choose to travel after 6 days.
2. Book in advance: Popular homestays need to be booked 7-10 days in advance, and some scenic spots implement time-divided reservations.
3. Transportation tips: Wulong Fairy Mountain Airport has added 3 new routes, and Nanchuan Grand View Garden has opened a free shuttle bus.
With the deepening of the rural revitalization strategy, Chongqing's rural tourism is transforming from "scenic" to "immersive". It is expected that during the National Day holiday, it will drive the sales of surrounding agricultural products to grow by more than 30%, forming a virtuous cycle of cultural tourism to help farmers.
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