Ouyang Nana Keluli style: The salt system is refreshing and romantic at the Xiaohongshu Festival

Ouyang Nana Keluli style: The salt system is refreshing and romantic at the Xiaohongshu Festival

Recently, the 2023 annual ceremony of Xiaohongshu has become the focus of hot discussion across the Internet, and Ouyang Nana stood out with her "Kelouli style" look and quickly topped the hot search list. The collision of salt-based freshness and romantic elements not only shows her fashion control, but also provides fans and fashion enthusiasts with new outfit inspiration. The following is the data analysis and content interpretation of this topic on the entire network in the past 10 days.

1. Hot search data inventory

2. Modeling analysis: The chemical reaction between salt system and romantic

Ouyang Nana's style is centered on "Kelouli style" and combines the refreshing feeling of Japanese salt outfits and the romantic elements of French desserts. The specific highlights are as follows:

1.Color matching: The main color is cream white and light khaki, and is decorated with caramel accessories, echoing the baking texture of Keluli desserts.

2.Material selection: Cotton-linen shirt with lace inner layer, the toughness and softness are contrasted sharply.

3.Accessories details: The mix of rattan braids and pearl hairpins enhances the natural girlish feeling.

3. Hot topics across the Internet

1.Style dispute: Some netizens think that "the mixture of salt and sweet is a bit abrupt", but most fashion bloggers like "try to break through the conventional".

2.The effect of selling goods: The search volume of the same rattan bag soared by 300% within 24 hours, and 12,000 new tutorial notes on Xiaohongshu were added.

3.Star comparison: In sharp contrast to Zhao Lusi's "oil painting skirt" style, which led to a discussion on the "fashion positioning of post-95 actresses".

4. Industry impact data

5. Expert opinion

Fashion commentator@Li FengIt pointed out: "This styling successfully transforms the aesthetics of niche desserts into visual language, marking that Generation Z stars began to dominate the definition of the light luxury trend." It is worth noting that this incident has also attracted attention in the sub-sector of "food-inspired outfits", and the number of views on TikTok related topics has reached 340 million times.

Judging from the data, Ouyang Nana's style is not only a breakthrough in individual style, but also reflects the strong demand of contemporary young consumers for "cross-border mix-up" and "story-based outfits". Data from the Xiaohongshu platform shows that 68% of the search volume of "Keluli" after the event was related to outfit content, far exceeding 32% of the baking category.