How to set through train keywords: Hot topics and practical guides on the entire network in the past 10 days
As e-commerce competition intensifies, through-train keyword setting has become the focus of merchants. This article will combine the hot spots on the entire network in the past 10 days to provide you with structured data analysis and practical suggestions to help you efficiently improve the delivery effect.
1. Inventory of hot topics in the e-commerce industry in the past 10 days
| Ranking | hot topics | search volume index | Related platforms |
|---|---|---|---|
| 1 | 618 big promotion preparation strategy | 1,258,900 | Taobao/JD.com |
| 2 | Short video with product selection | 986,400 | Douyin/Kuaishou |
| 3 | Through-train smart bidding | 872,300 | Alimama |
| 4 | Generation Z consumer preferences | 765,200 | Whole network |
| 5 | Cross-border logistics cost optimization | 643,100 | Amazon |
2. Core principles for setting keywords for through trains
1. Accurate matching principle:Give priority to long-tail words that are strongly related to the product. For example, "summer ice silk mat three-piece set" has a 37% higher conversion rate than "mat".
2. Heat balance principle:It is recommended to use the "golden ratio" combination:
| Keyword type | Proportion | Example | CPC reference price |
|---|---|---|---|
| Industry big words | 20% | dress | ¥3.2-5.8 |
| Precise long tail words | 50% | summer floral dress | ¥1.5-2.8 |
| scene word | 30% | date dress | ¥2.1-4.0 |
3. Dynamic adjustment principle:The thesaurus is updated in a timely manner based on recent hot topics. For example, the recent search volume for "sun protection clothing" has increased by 215% month-on-month.
3. Practical methods of keyword mining
1. Official tool recommendation:
• Alibaba Index: Check the ranking of industry hot search words
• Through train traffic analysis: Obtain keyword competition data
• Business consultant: Analyze competitive product attracting words
2. Comparison of third-party tools:
| Tool name | Core functions | Applicable scenarios | reference price |
|---|---|---|---|
| Electric tyrant | Competitive product vocabulary monitoring | Industry analysis | ¥299/month |
| 5118 | Long tail word mining | content marketing | ¥199/month |
| Aizhan.com | Baidu dictionary extension | Off-site traffic | free |
4. Four steps of keyword optimization
Step 1: Initial Screening
Obtain 200-300 candidate words through the tool and delete irrelevant words (matching degree <60%).
Step 2: Data Evaluation
Focus on observing three dimensions:
• Search popularity ≥ 1000
• Competition degree ≤ 0.7
• Click-through rate ≥ 1.5%
Step 3: Group testing
It is recommended that each group has 5-10 similar words, set the same bid and observe the data for 7 days.
Step 4: Survival of the fittest
Eliminate keywords with ROI <1.5 every week and add new keywords to maintain an update rate of 20%.
5. Cases of recent popular category keywords
| Category | High conversion words | soaring words | Words to avoid pitfalls |
|---|---|---|---|
| small appliances | household air fryer | Flip-free air fryer | Second hand air fryer |
| Beauty | Sunscreen SPF50 | blue light sunscreen | homemade sunscreen |
| mother and baby | Baby mat ice silk | Anti-mite baby mat | second hand baby mat |
6. Frequently Asked Questions
Q: What should I do if the bid for big words is high?
A: Adopt the "low-price broad + high-price precision" combination strategy. Set broad matching for big words to reduce bids, and precise matching for long-tail words to increase bids.
Q: How to deal with sudden traffic fluctuations?
A: Establish a keyword warning mechanism to check immediately when the click volume fluctuates by more than 30% in a single day:
1. Changes in industry hot search lists
2. Competitive product promotions
3. Adjustment of platform rules
Through systematic keyword management, combined with real-time dynamic adjustment of hot spots, through train ROI can be effectively improved. It is recommended to invest 2-3 hours per week in lexicon optimization. During the 618 promotion period, you need to monitor keyword performance every day.
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