Munich Auto Show: Chinese automakers face each other head-on, technology equality becomes the focus

Munich Auto Show: Chinese automakers face each other head-on, technology equality becomes the focus

In recent years, the global automotive industry has undergone unprecedented changes, and electrification and intelligence have become the mainstream trend. Against this background, the 2023 Munich International Auto Show (IAA Mobility) has become an important stage for global automakers to show their technical strength. It is worth noting that Chinese auto companies performed particularly well at this auto show, competing head-on with German traditional luxury brands BBA (Mercedes-Benz, BMW, Audi), and technological equality has become the focus of hot discussion.

Chinese automakers make a strong debut, leading electrification technology

At the Munich Auto Show, the scale of Chinese automakers' participation reached a record high, and brands including BYD, Xiaopeng, NIO, and Zero Run all showed up with the latest models and technologies. The following is a comparison of the core data of some participating car companies:

As can be seen from the table, Chinese automakers have a more thorough layout in the field of electrification. All the models participating in the exhibition are new energy models, while BBA's electrification transformation is still in progress. In addition, the battery life of Chinese automakers has approached the BBA level, and the technical gap has further narrowed.

Intelligent technology becomes the core of competition

In addition to electrification, intelligent technology has also become the focus of competition at this auto show. Chinese auto companies have performed particularly well in intelligent driving, car and machine systems, etc. The following is a comparison of some car companies in terms of intelligent technology:

Judging from the data, Chinese automakers already have certain advantages in computing power and intelligent driving. For example, NIO's computing power is as high as 1016 TOPS, far exceeding the current level of BBA. Xiaopeng Motors has announced that it will realize L4 level autonomous driving in some scenarios, demonstrating the leading position of Chinese auto companies in the field of intelligence.

Technology equality has become an industry trend

At the Munich Auto Show, the head-on confrontation between Chinese auto companies and BBA reflects that the global auto industry is undergoing a process of "technical equality". The technical barriers of traditional luxury brands are gradually being broken, and Chinese automakers are narrowing the gap with BBA with their rapid layout of electrification and intelligence. The following is a comparison between Chinese automakers and BBA in key technology fields in recent years:

As can be seen from the table, Chinese automakers have obvious advantages in the fields of electrification and intelligence, while BBA maintains its lead in brand premium and driving texture. In the future, the two sides will engage in more intense competition under the trend of technological equality.

Summary and prospect

As a weather vane for the global automotive industry, the performance of Chinese auto companies at this exhibition is impressive. From electrification to intelligence, Chinese automakers are competing head-on with BBA with technological innovation as the core. Technology equality has become an irreversible trend, and the pattern of the global automobile market may be reshaped in the future.

For Chinese automakers, how to further enhance brand value and global influence is the key; for BBA, accelerating electrification transformation and intelligent layout is the top priority. In any case, the 2023 Munich Auto Show has opened a new chapter for the global automotive industry.