Lesen opens up hardware value-added space through content platform
In recent years, with the rapid development of the smart hardware market, how to add value to hardware products through the content ecosystem has become the focus of industry attention. As an innovator in the field of robots, Lesen is opening up new growth space for its hardware products through content platform strategies. This article will combine popular topics and hot content on the entire network for the past 10 days to analyze how Lesen empowers hardware through content and presents relevant data in a structured manner.
1. Popular topics across the entire network and Lesen’s content layout
In the past 10 days, the core topics in the field of technology have been developed around "AI+hardware", "content ecological monetization" and "user interaction experience". Lesen has successfully attracted a lot of attention through its self-developed robot products (such as T9, Optimus Prime, etc.) and has provided users with value-added services such as programming education, entertainment interaction. The following is an analysis of the correlation between recent hot topics and Lesen:
| Hot Topics | Related content | Lesen's layout |
|---|---|---|
| AI+education hardware | Programming learning demand surges | Launch Scratch/Python Programming Course |
| IP joint hardware | Transformers, Marvel and other IP cooperation | Optimus Prime Robot IP Content Extension |
| UGC Content Community | User-generated content drives sales | Lesen APP embedded tutorial sharing function |
2. Lesen’s content platform strategy and data performance
Lesen has significantly improved user stickiness and product premium capabilities by building a closed-loop ecosystem of "hardware + content + community". The following are its core strategies and data performance:
| Strategic Direction | Specific measures | Data performance (last 10 days) |
|---|---|---|
| Content payment | Exclusive Robot Action Library Subscription | Paid users grow by 23% |
| Community interaction | User upload action design competition | UGC content volume increases by 40% |
| IP Cooperation | Co-branded content with Transformers | Search volume of related products increased by 57% |
3. Industry Inspiration of Hardware Value Added
Lesen's case shows that hardware manufacturers need to shift from "single device sales" to "continuous service operations". Key to its success include:
1.Content differentiation: Improve competitiveness through exclusive courses or IP cooperation;
2.User participation: Encourage UGC content generation to form a community ecology;
3.Data feedback optimization: Iterate content and hardware functions according to user behavior.
In the future, with the popularization of 5G and AI technologies, the deep integration of hardware and content will become the industry standard. Lesen's exploration provides a replicable path for small and medium-sized hardware companies - using content as leverage to leverage greater market space.
(The full text is about 850 words in total)
check the details
check the details
en
