Trendy toys are upgrading from trendy toys to trendy culture and moving from China to global market
In recent years, trendy toys (trendy toys) have gradually evolved from the original niche collection to a global cultural phenomenon. With the rise of Chinese trendy toy brands, this market not only flourishes in the country, but also begins to expand globally. This article will combine popular topics and structured data in the past 10 days to explore how trendy toys can be upgraded from toys to culture and analyze its globalization trend.
1. Rapid growth of trendy toy market
The scale of the trendy toy market has shown explosive growth in the past few years. According to the latest data, the scale of China's trendy toy market has exceeded 100 billion yuan, and the average annual growth rate remains above 30%. The following are the market performance of some popular trendy toy brands in the past 10 days:
| brand | Popular Products | Recent sales (10,000 yuan) | Year-on-year growth rate |
|---|---|---|---|
| Pop Mart | Molly Series | 15,000 | 45% |
| 52TOYS | BOX series | 8,000 | 35% |
| Looking for a Unicorn | FARMER BOB | 6,500 | 50% |
2. Upgrading trendy toys to trendy culture
Trendy toys are no longer simple toys, but have become an important carrier for young people to express themselves and socialize. Recently, cross-border cooperation between trendy toys and fashion, art, film and television fields has become a hot topic. For example, Pop Mart and Disney jointly launched a limited edition blind box, which quickly became the hot search list on social media. In addition, trendy toy brands have further strengthened their cultural attributes by holding exhibitions, themed pop-up stores, etc.
3. Global layout of Chinese trendy toy brands
Chinese trendy toy brands are accelerating their entry into overseas markets. Pop Mart has opened offline stores in South Korea, Japan, Southeast Asia and other places, and 52TOYS has also entered the European and American markets through cross-border e-commerce platforms. The following are the recent globalization trends of some brands:
| brand | Overseas market expansion | Overseas sales share |
|---|---|---|
| Pop Mart | South Korea, Japan, Singapore | 20% |
| 52TOYS | United States, Europe | 15% |
| Looking for a Unicorn | Southeast Asia, Australia | 10% |
4. Future trends of the trendy toy market
As Generation Z becomes the main consumer force, the potential of the trendy toy market will be further released. Digitalization, IP and socialization will become key directions for future development. For example, the rise of virtual trendy toys (NFT trendy toys) has injected new vitality into the market. In addition, trendy toy brands interact with fans through social media platforms, further enhancing user stickiness.
5. Summary
Trendy toys have been upgraded from simple toys to a global trend culture. With its innovative design and strong IP operation capabilities, Chinese trendy toy brands occupy an important position in the global market. In the future, with the advancement of technology and the diversification of consumer needs, the trendy toy market will usher in a broader development space.
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