The per capita booking volume of transportation services has increased, and the "travel" characteristics of "aircraft + high-speed rail" are significant
Recently, with the arrival of the summer tourism peak season and the optimization of epidemic prevention and control policies, the number of domestic transportation service bookings has increased significantly. Data shows that in the past 10 days, the "travel" model of "aircraft + high-speed rail" has become a new trend in travel, and consumers prefer to achieve efficient and flexible travel experience through a combination of multiple transportation tools. Here are structured data and analysis:
1. Transportation service bookings increased year-on-year
| Transportation mode | Booking volume increased year-on-year | Per capita consumption (yuan) |
|---|---|---|
| airplane | 45% | 1200 |
| High-speed rail | 32% | 550 |
| "Airplane + High-speed Railway" combination | 68% | 1750 |
From the data, the combined booking volume of "aircraft + high-speed rail" has increased the most significantly, reflecting consumers' favor for efficient travel methods.
2. The "tour travel" model has become a new trend
"Traveling" refers to tourists connecting multiple destinations during a trip, achieving rapid transit through the combination of "aircraft + high-speed rail". Popular "tour tour" routes include:
| Popular routes | Transportation combination | Reservation volume ratio |
|---|---|---|
| Beijing-Shanghai-Hangzhou | Aircraft + high-speed rail | 25% |
| Guangzhou-Changsha-Wuhan | High-speed rail + high-speed rail | 18% |
| Chengdu-Chongqing-Xi'an | Aircraft + high-speed rail | twenty two% |
This type of route is usually centered on first-tier cities, radiating to tourist cities accessible by high-speed rail, and meeting tourists' needs for "one trip, multiple cities to experience".
III. Consumer behavior analysis
Through the review of popular topics in the past 10 days, the following consumer behavior characteristics were found:
1.Time efficiency is preferred: More than 60% of tourists choose the "airplane + high-speed rail" combination to save transit time, especially for business travel and family travel groups.
2.Improved flexibility: The "buy and go" characteristic of high-speed rail tickets complements the "advance booking" of air tickets, and tourists prefer to dynamically adjust their itinerary.
3.Diversified destinations: Among the popular "tourism" routes, natural landscapes and urban cultural destinations account for the highest proportion, such as the combination of Hangzhou West Lake and Shanghai Bund.
4. Industry forecasts and suggestions
With the popularization of the "tour travel" model, transportation service providers and tourism platforms can take the following measures:
1.Launch combination offers: Airlines cooperate with the railway department to provide discounts on "aircraft + high-speed rail" joint tickets to further reduce consumer costs.
2.Optimize transit services: Improve air-rail transport facilities in major hub cities (such as Shanghai Hongqiao and Beijing Daxing) to shorten transfer time.
3.Strengthen data linkage: Through big data analysis, the popular "tour tour" routes are dynamically adjusted to meet peak demand.
To sum up, the "travel" model of "aircraft + high-speed rail" has become an important feature of the current travel market and may become one of the normal travel methods in the future.
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