How much does it cost to pick ears once? Hot topics and price analysis on the entire network
Recently, "ear picking" has become a hot topic in the field of health care, especially on social media and local life platforms. This article will combine the hot content of the entire network for the past 10 days to analyze the price, service differences and industry trends of Caier, and attach structured data for reference.
1. Why did Cai Er suddenly become popular?
In the past 10 days, the cumulative number of short videos on "Cai Er Experience" and "Cai Er Decompression" on platforms such as Douyin and Xiaohongshu has exceeded 50 million times. The search volume of the keyword "How much does it cost to pick ears" increased by 120% month-on-month, mainly because:
1.Health needs upgrade: Modern people are under great pressure to work, and picking ears is promoted as a "relaxation tool";
2.Internet celebrity effect: Ear collection stores in many places attract young people through ASMR (spontaneous perceptual meridian reaction) video;
3.Industry standardization: Some chain brands have launched standardized services to enhance consumer trust.
2. Complete analysis of ear picking prices (latest data in 2024)
City | Ordinary ear picking (yuan/time) | High-end ear picking (yuan/time) | Additional services (such as ear spa) |
---|---|---|---|
Beijing | 80-150 | 200-400 | +50-100 yuan |
Shanghai | 100-180 | 250-500 | +80-150 yuan |
Chengdu | 50-120 | 150-300 | +30-80 yuan |
Guangzhou | 60-130 | 180-350 | +40-90 yuan |
Note: The data comes from the average merchant quotation value of platforms such as Meituan and Dianping in the past 10 days.
3. Three major factors affecting price
1.Regional differences: The prices in first-tier cities are generally higher than those in second- and third-tier cities;
2.Service content: The price difference between traditional ear picking (only tool cleaning) and "ancient ear picking" (including massage and moxibustion) can reach 3 times;
3.Store Type: The average price of street shops is 60-100 yuan, and the average price of chain brands (such as "ear canal" and "golden ear spoon") is 150-300 yuan.
4. Consumer hot topics
According to the discussion on Weibo topic #Is Ear IQ Tax#, the controversy points are mainly concentrated in:
-Security: Non-professional operations may cause eardrum damage (reminder of an otologist in a tertiary hospital);
-Cost-effective: Some users believe that high-priced ear picking "is similar to ear-picking spoons";
-Psychological value: Most consumers recognize its stress relief effect, especially the head massage process.
5. Industry trend forecast
1.specialization: It has become a trend for practitioners to hold certificates (such as the "Ear Canal Cleaner" certificate issued by the Health Commission);
2.Fusion: Compound stores of ear-capping + head therapy SPA are growing rapidly;
3.Sinking market: The number of new stores opened in third- and fourth-tier cities increased by 35% year-on-year (data source: Tianyancha).
Summary: The price span of ear picking is large, and consumers should choose services according to their needs. It is recommended to give priority to shops that meet sanitary conditions and regulate tool disinfection standards to avoid blindly pursuing low prices or Internet celebrity gimmicks.
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