Ziroom launches "will not be premium for whole rent" promise: rent increases no more than 5%
Recently, long-term rental apartment brand Ziroom announced the launch of a promise of "will not be premium for whole rent", clearly stating that the future rental increase will be controlled within 5%, which has attracted widespread attention. Against the backdrop of fierce competition in the rental market, Ziroom’s commitment may set new standards for the industry. The following are hot topics and data analysis of the rental market that have been hotly discussed across the Internet in the past 10 days.
1. Key points of Ziroom's "will not be premium for whole rent" policy
The policies introduced this time mainly include the following contents:
| Policy content | Specific details |
|---|---|
| Rent increase cap | The rental renewal of the entire rental property will not exceed 5% |
| Applicable housing sources | All rental properties |
| Effective time | Starting from November 2023 |
| Covering the city | Major cities in the country such as Beijing, Shanghai, and Shenzhen |
2. Hot topics in the rental market in the past 10 days
Through the analysis of the entire network data, the hot topics about the rental market in the past 10 days are mainly concentrated in the following aspects:
| Topic Category | Discussion Hot Index | Main focus |
|---|---|---|
| Rent control policy | 95 | Enterprise independent price limit measures |
| Prices for renting a house in the peak season | 88 | Price fluctuations in rental market at the end of the year |
| Long-term rental apartment service | 85 | Maintenance, cleaning and other supporting services |
| Protecting rights and interests of renting | 82 | Deposit refund, contract terms, etc. |
3. Comparison of rental data in major cities
According to the latest market research data, the rental situation in major cities across the country is as follows:
| City | Average rent price (yuan/month) | Year-on-year changes | Changes month-on-month |
|---|---|---|---|
| Beijing | 6,542 | +4.2% | +1.5% |
| Shanghai | 6,128 | +3.8% | +1.2% |
| Shenzhen | 5,876 | +3.5% | +0.9% |
| Guangzhou | 4,352 | +2.9% | +0.7% |
| Hangzhou | 4,125 | +3.1% | +0.8% |
4. Market response and expert opinions
After Ziroom's promise of "will not be premium for whole rent" was released, the market responded in a mixed manner. Some tenants welcomed it, believing that this will alleviate the economic pressure when renewing the contract; some industry insiders pointed out that the upper limit of 5% is still higher than the actual rent increase in some cities.
Professor Li, a real estate expert, analyzed: "So this may be a positive response to the recent rent regulation policies. Data shows that in the first three quarters of 2023, the average rent increase in key cities across the country was 3.2%, and the 5% commitment ceiling actually gave enterprises some room for adjustment."
Consumer rights protection organizations have called on more companies to follow up on similar policies and suggested that government departments strengthen supervision of rent increases. They believe that under the current economic environment, controlling housing costs is of great significance to ensuring people's livelihood.
5. Future trend forecast
According to market analysis, the following trends may appear in the rental market in the future:
| Trend Forecast | possibility | Range of impact |
|---|---|---|
| More companies follow up on price limits | high | Large long-term rental apartment brand |
| Improve service quality | middle | First-tier and new first-tier cities |
| Competition in the short-term rental market intensifies | middle | Tourist cities and business districts |
| Government supervision strengthens | high | Nationwide |
Overall, the promise of "will not be premium for whole rent" launched this time is an attempt to regulate the long-term rental apartment industry. Against the background of the gradual standardization of the housing rental market, how to balance corporate development and tenant rights will become an important topic that the industry continues to discuss. In the coming months, the market will remain highly concerned about the actual implementation of this policy.
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