Sui Ci Renyin Winter Month: Ten-day hot spots and trend analysis on the entire network
As the end of the year approaches, hot topics across the Internet continue to change. Based on the data from the entire network in the past 10 days (December 1 to December 10, 2023), this article sorts out popular content from three dimensions: social events, entertainment trends, and technological progress, and presents core information through structured data.
1. Hot social events
| Ranking | event name | heat index | key data |
|---|---|---|---|
| 1 | Cold wave warning for many places across the country | 9.8/10 | 23 provinces issued blue or above warnings |
| 2 | Personal income tax special deduction update | 9.2/10 | 3 new deduction items added |
| 3 | A well-known car company issued a large-scale recall | 8.7/10 | 128,000 vehicles involved |
2. Trends in the entertainment field
| Category | Hot content | Platform popularity | Average daily discussion volume |
|---|---|---|---|
| Film and television | "The Three Brigades" was released to mixed reviews | Weibo/Douban | 180,000 |
| variety show | The final battle of "Silence 3" | Mango TV | 93,000 items |
| star | A contract dispute involving a top artist | Douyin/Xiaohongshu | 240,000 |
3. Science and Technology Frontier Express
| field | breakthrough progress | Institution/Enterprise | Technical indicators |
|---|---|---|---|
| artificial intelligence | New version of multi-modal large model released | Deep search | Supports 10 modal inputs |
| new energy | Sodium-ion battery mass production breakthrough | Ningde era | Energy density reaches 160Wh/kg |
| aerospace | Reusable rocket test | Blue Arrow Aerospace | 20 vertical takeoffs and landings |
Trend Watch:
1.Climate issues continue to heat up:Topics related to the cold wave have derived sub-topics such as energy supply guarantees and agricultural product prices, forming cross-field discussions.
2.The iteration of entertainment content is accelerating:The short play format has exploded on the short video platform, with an average of 200+ new works released every day, and the highest number of views for a single play exceeds 500 million.
3.Technological ethics attracts attention:Discussions on AI-generated content identification technology increased by 320% week-on-week, and the formulation of relevant industry standards was put on the agenda.
Data source description:
The data in this article is synthesized from Weibo, Baidu Index, Toutiao Hot List, Zhihu Hot List and other platforms. After deduplication and cleaning, the TOP50 hot events are selected for analysis. The popularity index uses a multi-platform weighting algorithm, including search volume, discussion volume, communication depth and other dimensions.
End of year outlook:
As the Year of Renyin comes to an end, social issues are characterized by the dual main lines of "people's livelihood concerns + technological explosion". It is recommended to pay attention to: ① the new consumption trend superimposed on the New Year's Day and Spring Festival; ② the creative revolution triggered by multi-modal AI; ③ the construction of a normalized mechanism to deal with extreme weather.
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