What to play in Beijing Toys R Us? The list of popular toys on the Internet revealed
With the arrival of summer vacation, the toy market has ushered in a wave of consumption boom. As a well-known toy retail brand in the country, Beijing Toys R Us has recently launched a number of popular toys. This article will combine the hot topics and hot content on the Internet in the past 10 days to reveal the list of the most popular toys in Beijing Toys "R" Us.
1. Analysis of popular toy categories
According to statistics from the entire network, the toy categories that have received the most attention in the past 10 days are mainly concentrated in the following aspects:
| Ranking | Toy category | attention index | Represent the brand |
|---|---|---|---|
| 1 | blind box toys | 98.5 | Bubble Mart, 52TOYS |
| 2 | building block toys | 95.2 | Lego, Brooke |
| 3 | electronic interactive toys | 89.7 | Fisher Fisher, VTech |
| 4 | IP licensed toys | 87.3 | Ultraman, Marvel |
| 5 | STEAM educational toys | 85.6 | Makeblock, programming cat |
2. Top 10 best-selling toys in Beijing Toys R Us
According to the sales data of Toys R Us in Beijing, we have sorted out the 10 most popular toys in recent times:
| Ranking | Product name | price range | age appropriate | Reasons for hot sales |
|---|---|---|---|---|
| 1 | Lego ninja ninja series | 199-899 yuan | 6-12 years old | High IP popularity and strong playability |
| 2 | Bubble Mart SP series blind box | 59-99 yuan | 8 years and above | High collection value and strong social attributes |
| 3 | Brooke Block Man | 129-299 yuan | 3-8 years old | Safety, environmental protection, educational enlightenment |
| 4 | Fisher-Price Intelligent Learning Dog | 399 yuan | 1-3 years old | Rich early education functions |
| 5 | Ultraman Transformer Set | 199-599 yuan | 5-10 years old | Classic IP, emotional consumption |
| 6 | Programming robot mBot | 499 yuan | 8 years and above | STEAM education trends |
| 7 | Paw Patrol Team Makes Great Contributions to Patrol Cars | 299 yuan | 3-6 years old | Cartoon derivatives |
| 8 | Mini Agent Transforming Robot | 159 yuan | 4-8 years old | High cost performance |
| 9 | Science Can Experiment Kit | 129-259 yuan | 6-12 years old | Strong parent-child interaction |
| 10 | Magnetic sheet building blocks | 199-399 yuan | 3-10 years old | Creative ways to play |
3. Analysis of consumer purchasing trends
Judging from the popularity of discussions and sales data across the entire network, current toy consumption exhibits the following characteristics:
1.IP effect is significant: Toy products with well-known IP licenses are more popular, such as classic IPs such as Ultraman and Marvel, as well as popular animation IPs such as Paw Patrol.
2.Enhanced educational attributes: Parents are more inclined to buy toys with educational functions, and sales of STEAM educational toys continue to rise.
3.Prominent social attributes: Blind box toys have become the new favorite among teenagers due to their social sharing properties.
4.Pay attention to safety and environmental protection: Consumers have higher and higher requirements for the safety of toy materials, and toys made of environmentally friendly materials are more popular.
4. Special services of Beijing Toys “R” Us
In addition to a rich selection of toys, Beijing Toys R Us also provides the following special services:
| Services | Content description | Advantages and features |
|---|---|---|
| Toy experience area | Provide trial experience of multiple toys | Let consumers intuitively experience the fun of toys |
| Member points redemption | Spending points can be redeemed for gifts | Improve user stickiness |
| birthday privileges | Members enjoy exclusive discounts on their birthday month | Increase customer loyalty |
| Toy Recycling Program | Old toys can be exchanged for new ones | Environmentally friendly and affordable |
5. Purchase suggestions
1. Choose the right type of toys according to your child’s age and interests, and avoid blindly following trends.
2. Pay attention to the safety certification marks of toys to ensure that the products comply with national safety standards.
3. Priority can be given to toys with educational functions to cultivate children's various abilities in entertainment.
4. Use the Toys R Us experience area to let your children try the products themselves before making a purchase decision.
5. Pay attention to official promotions, such as member days, holiday specials, etc., to get more discounts.
As a professional toy retailer, Beijing Toys R Us not only provides a rich selection of products, but is also committed to creating a high-quality shopping experience. I hope this list of best-selling toys can provide you with a reference for your purchase, allowing your children to gain more fun while playing.
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